Jennifer Lopez Nabs L'Oreal Spokesperson Deal

From designing children's clothing for Kohl's to modeling for Gucci ads to creating some of the top selling fragrances of our generation is there anything that Jennifer Lopez can't do?! (Oh, wait..there is: singing. But we won't talk about that...smh.)
Although the music industry may be one spot she just can't seem to dominate, you have to give it to her: she's definitely business-saavy. I mean, how else would one gain a L'Oreal spokesperson contract?! And not just any contract, mind you: a multimillion- dollar contract.
J. Lo (a name she ditched long ago but I still like to use tee hee hee) is the newest global brand ambassador for L'Oreal Paris, which includes brands such as EverPure hair care, Preference hair color and Youth Code skin care. She joins the ranks of other celeb L'Oreal spokesmodels that include Beyonce, Eva Longoria Parker, Diane Keaton and Keri Washington.
Jennifer's debut TV ad will air Jan. 16, 2011 during the Golden Globes for EverSleek, a new range of hair products in the Ever franchise designed to smooth unruly, frizzy hair.

One of the new products from the L'Oreal EverSleek Line


According to an article in WWD, L'Oreal plans on tackling a new take on advertising by making their ads more "intimate and conversational."
Cyril Chapuy, global brand president for L'Oreal Paris, was quoted in the article as saying that the script for the new ads were written with J. Lo in mind.
"It was designed for Jennifer's personality," Cyril said. "She is the one speaking directly to the camera, there is no voice-over and she speaks in her own words."
He also went on to add that "the look of the styling and set was also defined especially for her..[which] had a very intense energy."
Hmmm...it could be that J.Lo had all these demands and the brand just rolled along with it. Or maybe I'm wrong and they really wanted to make the ads all about her? Either way, I can't wait to see them.
And this won't be the last we see of J.Lo anytime soon! She's been named one of Barbara Walters' "10 Most Fascinating People of 2010" (interview airs at 10 p.m. EST, Dec. 9 on ABC) and has plans to launch a new album in 2011 called "Love."


Hey, you gotta respect this woman's hustle, right?! Who else is excited to see her new ads?


xo
Ferocia

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Try This: Hair Rules Blow-Out Stylers

Hair Rules creator and kinky hair stylist extraordinaire Dickey finally has products for us girls that like to wear our hair straight! (No offense to you natural gals out there, but much like my good friend Tasha Turner says, I prefer my hair "fried, dyed and laid to the side" meaning that heat stylers are my best friend hahaha)
So, for those that aren't familiar with Dickey and Hair Rules, here's a quick rundown: he's a hairstylist (obvs!) that specializes in styling curly, kinky, wavy hair. He even has his own product line (click here to check 'em out!) but what most people don't know is that he can blow your hair out just as beautifully as he can style those curls. I mean, just check out my girl Elaine from EBONY Magazine's mane below. Yes, he straightened out all that mass of curl on her head..gorge, right?!








On a particularly rainy evening, I hustled over to Dickey's Hair Rules Salon to hear all about this new heat styling greatness he concocted. Not only was I pleasantly surprised to receive a complimentary blow-out with the new product (um, the hairstylists there have magic fingers) but I also loved running into Estelle on my way in. (She goes there all the time, you know.)
Alright, so on to the products: there's the Blow Out Your Kinks; Blow Out Your Curls and Blow Out Your Waves.


Blow Out Your Kinks
Because kinky hair is extremely fragile, Dickey made sure to come up with a gentle mix that contains Hawaiin White Ginger and scalp-soothing hops. The best part of this stuff is that it also contains a new macromolecule called Styleze W which latches onto the hair surface to help fight high levels of humidity.
"A lot of women with kinky hair complain that their hair lacks shine and looks dull, but it's completely possible to get beautiful luster and sheen if it's healthy," Dickey said.


Blow Out Your Curls
Dickey explains that "flattening the cuticle is key to achieving straight strands" regardless of whether you have fine, medium, or coarse curls. This product contains extracts of coconut oil, Abyssinia oil, jojoba oil and shea butter to help seal the cuticle's surface while increasing gloss and manageability.


Blow Out Your Waves
Wavy hair is the easiest to straighten due to its flattened cuticle, but Dickey said that he's found that women with wavy hair still search far and wide to find the right straightening products. Much like the ingredient mix found in Blow Out Your Curls, this product also contains lemongrass and hydrolyzed wheat protein to repair and strengthen fragile hair for an additional layer of protection against the heat of blow dryers and flat irons.


Each retails for $20 ($9.50 for 2 oz sizes) and is available for purchase at ULTA.com and hairrules.com.


xo
Ferocia

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