GLAM OR SHAM?: Khloe Kardasian and Lamar Odom Launch Unisex Fragrance [Commercial]

There's a new addition to the Kardashian family's tidal wave of business-savvy beauty ventures: Khloe Kardashian and Lamar Odom are launching a new fragrance called Unbreakable by Khloe and Lamar.The juice is the first-ever unisex celebrity fragrance. (So you and your boo could share bottle.)
Ferocia first heard about the scent in August at a Casio event where Lamar, the face of the G-Shock GX56 timepiece, first mentioned the fragrance.
Khloe announced the deets on her official Web site saying : “This project has been in the works for months now and we were involved every step of the way to make sure the fragrance was a true fusion of ourselves and our personalities. We’ve both been wearing it every day since its completion and I can’t stop smelling myself LOL. People literally stop me and ask what I’m wearing and the fact that I can say my own fragrance blows my mind!”

The optimist in me says “Aww how cute is that?” But the skeptic in me says “Another celebrity fragrance?! When will the madness stop?” Either way it's uber exciting to see the pivotal role that the beauty industry has on innovation and branding within pop culture.
There’s a fine line between genuine appreciation for creating a fragrance that you put your blood, sweat and tears into (maybe not literally like our girl  Gaga but you know what I mean) and just having your name plastered on the packaging for publicity. 

Now, I’m not saying that these are Khloe and Lamar’s intentions---especially because Khloe said they were very hands-on with the creative process of the fragrance.



The scent will be available on February 12 exclusively at Perfumania. Khloe and Lamar will host a meet and greet at the Perfumania store in the Florida Mall. So, if you're in the Orlando area you should stop by.


Khloe's my favorite Kardashian and I like her and Lamar as a couple, so I'm looking forward to sampling the scent. 


Are you feeling the whole tag-team collaboration between husband and wife? Will this fragrance be on your Valentine's Day gift list? Talk to me Glamazons! 

Oh and check out the commercial for the fragrance...umm, I'm at a loss for words with this one so I'll let you critique: Glam or Silly Sham?





Ciao Bellas,


Glamazon Margo 

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GLAM OR SHAM?: Khloe Kardasian and Lamar Odom Launch Unisex Fragrance [Commercial]

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Casio "Shocks The World" With A New Roster of Celeb Ambassadors (And Cool New Watches, Too!)

Hey Glamazons! Last night I attended the Casio "Shock The World 2010" event and let me tell you: this is one brand that knows how to throw a party!!
The night started with the opportunity I was given to interview actor Bryan Greenberg (he's on HBO's 'How To Make It In America'..more on that in a bit). Side note: can I just say for the record that he is one cute guy?! Of course, he looked like he was lacking some serious sleep, but what person isn't nowadays? (Me included hahaha)
Then, all of the members of the media were invited into this huge room for the official Casio press conference. Except for the fact that I couldn't understand what the heck the most of the presenters from the brand were saying (they had really thick accents), it was cool to hear more about how the watches from the brand are created. Basically the brand hooked up with these brands to help them create some cool looking watches in the G-Shock and Baby-G collections: Alfie; Dee & Ricky; DGK; Hellz Bellz; In4Mation; and the Surfrider Foundation.
They also signed on a couple of celebs to be brand ambassadors of these collections.



L.A. Laker Lamar Odom (but we know him mostly as Khloe Kardashian's husband) is the face of the G-Shock GX56 timepiece. (He's wearing one of the watches above.) I didn't realize how tall he was until I saw him get up to the podium and wowza! That's a whole lotta man. The only thing I really heard him say was that he and Khloe were going to launch a unisex fragrance together called 'Unbreakable.' (Hmmm...could they be the next equivalency of the Beckhams?!) There have also been stories about them having their own television show swirling around, but he didn't say anything about that.

Ke$ha will be the brand ambassador and watch designer for the Baby-G line of women's watches. The first models from this collection are set to hit stores this summer and range in price from $79-$99.



Bryan Greenberg is set to show off the EDIFICE Black Label...mainly due to his his character Ben in 'How To Make It In America.' (Apparently Casio saw Ben as a perfect representation of their brand and dubbed the character as a man that's "going places." The watches in this collection range in price from $150-$500 and are meant to "take men from day to night, whether going to a sporting event or a night on the town" (according to the press release anyways).
During one point in the press conference, someone from the brand thought it'd be cool to throw some watches out to the audience..which he did. I almost caught one until I realized that I was about to get mauled by the guy behind me, so I let it go. The things people will do for some free stuff..smh.
After the press conference, we all went down to the main floor and drank special cocktails from Absolut Vodka and danced to tunes from DJ Cassidy. Ke$ha then took the stage for a special performance (I'm about to upload that onto GlamazonsBlog TV in a sec for those that wanna have a look) in which she blasted everyone in the audience with gold and silver pieces of confetti. It was pretty great because I totally dance around in my underwear every morning to her music and some of my friends were slightly shocked that I knew the words to all of her songs hahaha.
What do you think of Casio's choice of celebrity brand ambassadors?
xo
Ferocia

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Casio "Shocks The World" With A New Roster of Celeb Ambassadors (And Cool New Watches, Too!)

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https://womencelebrity-gj.blogspot.com/2010/08/casio-world-with-new-roster-of-celeb.html

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