Showing posts with label Heat Rush. Show all posts
Showing posts with label Heat Rush. Show all posts
Wednesday, January 19, 2011

AD GLAM: Beyonce's Heat Rush [Commercial]



    Remember when Ferocia told you that Beyonce announced plans to launch a second fragrance? Here it is! (Well, here's the advertisement for it anyways.) 

    Adorned in a peach dress with windblown tresses, Bey introduces a new smell-good formula called Heat Rush, the follow-up to her super successful Heat fragrance.




    I have girlfriends who swear by Heat but it wasn’t until just recently that I jumped on the bandwagon (well kinda, I still haven't copped a bottle for myself) after spritzing the back of my hand with the scent while picking up some as a b-day gift for a friend. And, honestly it's not my cup-o'-tea. It's just a little too fruity for me. 





    Heat was created to be a daytime fragrance, while Heat Rush is ideal for evening. You can even see the difference in the way both fragrances are being advertised. While Bey is red-hot and giving us fever in a short, low-cut dress for the original fragrance, she tones it down in the new Heat Rush ads with a flirty, peach gown and plenty of smiles. I think she still oozes sensuality in both, don't you?

    As for the Heat Rush commercial, Halo is one of my favorite songs by Bey, but what does that song have to do with a Heat Rush? I'm still trying to figure that one out. Using the song Fever in the initial commercial made sense, and I understand that they're trying to differentiate between the two fragrances, but ummm...yeah, I just don't get it. 

    I'm guessing that the backlash from Bey dripping sweat and giving bedroom eyes in the last commercial plays a part in going for the soft, beauty shot-infused new promo. But we all know that controversy sells as does sex, and Bey proved just that. She had one of the top 10 debut fragrance launches of 2010 with Heat. 




    Initially, I was skeptical about having a daytime and evening version of one fragrance because most perfumes can work for both, right? But in this case, I'm okay with it. 

    I'm a Bey fan so it would be nice to support her by wearing her perfume, but if I don't like it, I don't buy it no matter whose name is on it. I'll give you guys my final decision as soon as I get a whiff!




    Bey says she took a hands-on approach with the scent and made sure that she kept the fans in mind while creating it. Check out a video of her at work.



    Here's what she had to say about the new scent: “I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful.”




    Looks like Bey had a glam good time shooting this ad. Pun intended.

    Heat Rush Fragrance Line includes:
    • Heat Rush Eau de Toilette 15 ml – $24.00
    • Heat Rush Eau de Toilette 30 ml – $39.00
    • Heat Rush Eau de Toilette 50 ml – $49.00
    • Heat Rush Eau de Toilette 100 ml – $59.00
    • Heat Rush Shimmering Body Cream 200 ml – $24.00
    • Heat Rush Shower Get 200 ml – $24.00


    Check out her two fragrance commercials below:



     Heat



    Heat Rush





      What do you think Glamazons? Are you ready to feel the Rush?

      Ciao Bellas!

      Glamazon Margo

    Post Title

    AD GLAM: Beyonce's Heat Rush [Commercial]


    Post URL

    http://womencelebrity-gj.blogspot.com/2011/01/ad-glam-beyonce-heat-rush-commercial.html


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    Friday, October 15, 2010

    Breaking Beauty News: Beyonce Launching New Fragrance, Heat Rush


      So, remember when we told you that Beyonce was launching a second fragrance?! Well, the news is true, Glamazons! Coty just announced to Women's Wear Daily plans to launch a new juice from the songtress called 'Heat Rush' by February 2011.
      Hmmm...seems like she's really running with this whole 'heated' theme. Although I personally think that the first fragrance 'Heat' is a mess (to me it smells like something your old auntie would wear...ew) I've got high hopes that this one will be better.
      According to today's WWD, the scent contains top notes of passion fruit sorbet; blood orange and Brazilian cherry; a heart of yellow tiger orchid, mango blossom and orange hibiscus, and a drydown of teak wood, honey amber and Rio sunset musk. Mmmm! Doesn't that just read heavenly?! I sure hope that it smells so. From the looks of it, this one will be a bit lighter and not as musky smelling as the first one.
      'Heat Rush' is set to hit a Macy's department store near you and prices range from $59 for 3.4 oz to $24 for 0.5 oz. There are also plans to launch a matching shimmering body cream ($24) and shower gel ($24).
      What do you think, Glamazons? And, be honest, would you really purchase this fragrance if Beyonce didn't create it?!

      xo
      Ferocia

    Post Title

    Breaking Beauty News: Beyonce Launching New Fragrance, Heat Rush


    Post URL

    http://womencelebrity-gj.blogspot.com/2010/10/breaking-beauty-news-beyonce-launching.html


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